"We have to radically change the whole structure of how the game is played."
I don't want to get all misty-eyed and nostalgic here, but reading articles like this one, in which Nintendo decries the current fashion for more and more pointless complexity and graphical flash in games and points out that unless they remain actually fun and accessible, people will get bored, makes me vaguely proud that I've only ever owned Nintendo systems. Their games may not always be absolute top of the line, but they've always had a unique commitment to trying out intersting things (not always successful, of course) to make gaming fun.