The Boy-Who-Cried-Wolf effect
Way to go, guys. Believe it or not, I'd love to find out that prayer has an actual demonstrable effect on something like in vitro fertilization. If it's true it's true, and it'd be nice to have it proved either way. But when you get guys like this Daniel Wirth falsifying reports (that were published by Columbia University, fer chrissakes!), not only have you misled a whole mess of people (interesting to see he's behind similarly spurious and refuted studies claiming the efficacy of "Noncontact Therapeutic Touch"), but you've made the case for proving (or disproving) this sort of thing just that much harder. No matter how you feel about this sort of issue, falsifying this sort of thing is utterly reprehensible.