Category error
This article, while making a few good points, seems to me to have gotten fascism all wrong. To say something like "Conservatives believe in God, tradition, the monarchy, civilisation and the individual, whereas fascists are pagan, primitivist, collectivist state-worshippers who prefer jackboots to crowns" is to make a deep error in categorization, especially when the author of the review goes on to say "Paxton wisely renounces the attempt to isolate an 'essence' of fascism". As mentioned here before, Umberto Eco has pretty much the best set of working definitions for this particular ideological disease.