The paradox of The Paradox of Choice
Virginia Postrel has written a really excellent refutation of the idea that more choice is something humans just can't cope with. She's managed to convince me, at least.
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Ian Mathers is a freelance writer whose work has appeared in Stylus, the Village Voice, Resident Advisor, PopMatters, and elsewhere. He does stuff and it magically appears here.
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imathers at gmail dot com