"BOTTOM LINE IS NOBODY SHOULD BE SCARED OF A FUCKING POTATO CHIP"
Last night some friends and I manned up and faced the rain. Those chips are indeed spicy as hell - after one, if you just wait and see what happens, your mouth and throat will burn for a little while (unless, like a couple of my friends, you've got a lot of practice eating spicy foods). Having a handful at once was right up there with the spiciest food I've ever eaten anywhere.